The Serra Project: Connecting People, Traditions and Sustainable Fashion

We were born in the heart of nature, where scouting entered our lives at a very early age, taking us to travel through the harshest landscapes of our mountains, to sleep under the starriest skies and to find light in the most unlikely forest clearings. We are, truly, children of the "earth" – with hands stained with resin after hugging the trees, faces dusty from the dry earth and feet crying out for rest. Our best memories were always created alongside the "people" of every corner, village or town we crossed. Therefore, from an early age, we decided to honor them, whether through word of mouth or the stories we shared after returning home, exhausted, but full of adventures to share.

The Serra Project: A Mission Inspired by Nature and Traditions

The Serra Project was created to give life and voice to these people and their traditions. The outwear brand was born from our determination to bring the interior of Portugal closer to all Portuguese people and the world. We started this adventure with a clear mission and purpose. As lovers of nature, traditions and outdoor activities, we believe it is our responsibility to promote, protect and preserve these spaces. Whether through contributing to the protection of the lynx and the Iberian wolf in Gerês, maintaining traditions or preserving natural trails in the majestic Serra da Freita, our conviction, commitment, character and attitudes always boil down to deep respect and trust that we have for the outdoor world and for the people who make our Portugal so special.

Sustainable Fashion Inspired by Nature and Culture

The Serra Project aims to reinvent the way we view the most rural pieces of clothing. The word "Serra" is present because each of our pieces is linked to a specific mountain range in Portugal. This connection is established through the raw materials, customs and mountain patterns that inspire our design. Each piece aims to democratize the traditions of the interior and help finance projects to promote each mountain range, mountain or natural park. Project Serra is an outdoor clothing brand, with a gender-neutral approach and superior quality, which allows you to be comfortable on every hike, camp or afternoon on the couch, while at the same time honoring the traditions of our country. .

#ModaDoPastor: A Commitment to Sustainability

We want to open #ModaDoPastor, always with the sustainability of products and production as a priority. Have you ever imagined wearing a Burel Hood on a morning outdoors? Maybe not, but our Freita jersey will certainly make you think again.